Our story

Passed through generations. Refined for modern skin.

For generations, this knowledge has been passed from mother to daughter through my Moroccan heritage. What began as a family tradition is now shared through purposeful skincare formulas created with intention.

Discover Our Routines From mother to daughter. From our family to yours.
Shiba Organics mother and daughter founders
Made With Intention Moroccan inspired botanical care
Woman applying a nourishing facial skincare product
Close view of healthy radiant skin
Shiba The Moroccan Word for Wormwood
The meaning behind our name

A name rooted in Moroccan heritage and family tradition.

In Morocco, Shiba is the word for wormwood, an herb enjoyed in tea for generations. In my family, it has long represented warmth, connection, and traditions passed from one generation to the next.

The formulas began as part of our family tradition—made, shared, and trusted within our home and close community for nearly 20 years. They were never created to follow a skincare trend. They were created because we understood that skin has different needs, and we wanted to care for it with intention.

What began in my Moroccan family is now being shared with you.

What Shiba represents

More than skincare. Generations of knowledge, carried forward.

Every formula reflects what has been passed down through my family: heritage, intention, thoughtful ingredients, and care designed around the changing needs of the skin.

01

Healing

Formulas created with purpose to care for different skin needs through thoughtful, intentional ingredient choices.

02

Heritage

Knowledge passed from mother to daughter through my Moroccan heritage, honored with a deep respect for family tradition.

03

Family

A family tradition made, shared, and trusted within our home and close community for nearly 20 years.

04

Intention

Every ingredient is thoughtfully selected and every formula is refined with a clear purpose for the skin.

Shiba Organics mother and daughter founders
From mother to daughter

Family tradition, refined for modern skin.

For generations, this knowledge has been passed from mother to daughter through my Moroccan heritage. The formulas began as part of our family tradition—made, shared, and trusted within our home and close community for nearly 20 years. They were never created to follow a skincare trend. They were created because we understood that skin has different needs, and we wanted to care for it with intention.

When I brought these formulas to Shiba Organics, I honored what was passed down to me while adding my own touch—refining the experience, thoughtfully selecting every ingredient, and creating a modern expression of something deeply rooted in my heritage.

Shiba Organics isn't about selling another oil. It's about bringing generations of knowledge into purposeful skincare formulas designed to help address the needs of your skin.

From mother to daughter. From our family to yours.
Thoughtfully crafted

Purpose first. Always.

These formulas were never created to follow a skincare trend. They were created because we understood that skin has different needs, and we wanted to care for it with intention.

Small Batch Care Created in considered quantities with attention to freshness, consistency, and the integrity of every formula.
Botanical Purpose Every ingredient is thoughtfully selected for the role it serves within each purposeful formula.
Skin Need Focused Each formula is designed around a genuine skin need rather than unnecessary steps or passing trends.
Moroccan Heritage Every formula honors the knowledge passed through my Moroccan heritage while expressing it in a modern way.
Close up of naturally radiant healthy looking skin
Shiba Organics isn't about selling another oil. It's about bringing generations of knowledge into purposeful skincare formulas designed to help address the needs of your skin.

The Shiba Organics philosophy

Woman completing her botanical skincare ritual
Begin your Routine

From our family to yours.

What began in my Moroccan family is now being shared with you—heritage, intention, and generations of knowledge refined into purposeful skincare for modern skin.

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