Our story

Rooted in Morocco. Created for healthy skin.

Shiba Organics is a Moroccan inspired botanical skincare founded by a mother and daughter. Our formulas transform meaningful family traditions into simple daily routines that help nourish, replenish, and support the skin.

Discover Our Routines Heritage, family, botanicals, and care in every small batch.
Shiba Organics mother and daughter founders
Made With Intention Moroccan inspired botanical care
Woman applying a nourishing facial skincare product
Close view of healthy radiant skin
Shiba The Moroccan Word for Wormwood
The meaning behind our name

A name shaped by heritage, warmth, and family.

In Morocco, Shiba is the word for wormwood, an herb enjoyed in tea for generations. In our family, it was always part of our every day life. Whenever someone needed warmth, comfort, or a quiet moment together, our grandmother would prepare Shiba tea.

It was a simple Routine passed from grandmother to mother, and now to daughters and grandchildren. Those moments taught us that caring for yourself does not need to be complicated. It begins with thoughtfully chosen ingredients, consistency, and traditions that make care feel meaningful.

Shiba Organics was inspired by timeless botanical traditions and the belief that skincare should be a simple, comforting ritual made with nature’s finest ingredients

What Shiba represents

More than skincare. A philosophy of everyday care.

Every formula reflects the values that shaped our family Routines: healing, heritage, connection, and care for the skin through simple, nourishing routines.

01

Healing

Products created to comfort dry, sensitive, and depleted looking skin while supporting a healthy looking barrier.

02

Heritage

Moroccan botanical inspiration expressed through warm Routines, meaningful ingredients, and a deep respect for tradition.

03

Family

A mother and daughter vision shaped by generations of women who understood the power of consistent, thoughtful care.

04

Intention

Small batch formulations designed with a clear purpose, helping every product become a useful part of your daily skin Routine.

Shiba Organics mother and daughter founders
Founded by a mother and daughter

Generations of care, reimagined for modern skin.

Shiba Organics began with a shared appreciation for Moroccan botanical Routines and plant based skincare. As a mother and daughter team, we wanted to preserve the feeling behind the routines we grew up with while creating products that fit naturally into modern life.

Our approach combines traditional inspiration with thoughtful formulation. Each product is developed to serve a genuine skin need, whether that means helping replenish moisture, supporting the skin barrier, restoring the appearance of radiance, or improving the look and feel of texture.

We do not believe in overwhelming routines or unnecessary steps. We believe in products that work together with purpose, giving the skin consistent nourishment through Routines that feel calm, uncomplicated, and personal.

From our family Routine to yours.
Thoughtfully crafted

Skin first. Product second.

Our focus is not on creating more products. It is on creating meaningful skincare solutions that are easy to understand, simple to use, and supportive of long term skin health.

Small Batch Care Produced in considered quantities to support freshness, consistency, and attention to detail.
Botanical Purpose Ingredients are selected because of the role they serve within the formula and the skin Routine.
Routine Focused Products are created to complement one another and support consistent daily care.
Moroccan Inspired Every detail reflects a heritage of warm hospitality, botanical wisdom, and meaningful self care.
Close up of naturally radiant healthy looking skin
Caring for your skin does not have to be complicated. It begins with a thoughtful routine, purposeful ingredients, and the patience to care for yourself consistently.

The Shiba Organics philosophy

Woman completing her botanical skincare ritual
Begin your Routine

Give your skin care with meaning.

Discover Moroccan inspired face and body care created to hydrate, replenish, restore, and support your skin through simple everyday Routines.

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